INTERNATIONAL MARKETING & COMMUNICATIONS:
Schulberg is a renowned international marketing & production executive, who has worked on both sides of the Atlantic and is sought after for his strategic vision and global branding expertise. He ran all marketing activities for $300+ million Hallmark Entertainment during a near ten-year term at the company.
During his tenure, he produced hundreds of trailers and crafted the domestic and international branding campaigns for the company’s annual production slate of 60-80 movies and miniseries. in addition, Schulberg managed all corporate branding and served as chief communications & marketing interface for the Company’s multiple rounds of private and public Wall Street financing. He also helped launch and brand Hallmark cable channels in 26 countries around the world.
During his tenure, Hallmark was the leading supplier of original primetime content to the American
television market. The Company also earned the highest ratings and won more awards than any other
primetime content delivery company.
Subsequent to his time at Hallmark, Schulberg served as Sr. VP for Paris-based Pandora Cinema, running all marketing activities for the company responsible for Oscar-winners “Like Water for Chocolate,” “Kolya” and “Shine.” Productions for which Schulberg was responsible
SOCIAL JUSTICE & COMMUNITY ORGANIZING:
In addition to his commercial activities, Schulberg has always been guided by the need to give back. Throughout his life and career, he has always found time and resources to do pro bono work in the field of social justice. His first foray into social justice came when he served as the youngest (16-year-old) marshal for Dr. Martin Luther King’s and Ralph Abernathy’s Poor Peoples Campaign in Washington DC in 1968. Other career highlights include production of a benefit for the homeless at NYC’s famed Roxy with music by Kid Creole and the Coconuts and poster by Keith Haring, and an international Peace Concert, featuring Richie Havens on the 40th Anniversary of the bombing of Hiroshima.
Today, KC is a leading Member of Naples-based social justice non-profit Collier Freedom and served as Executive Director of Calusa Waterkeeper from 2018-2021, the Lee County clean water non-profit and member of the International Waterkeeper Alliance.
MARKETING & COMMUNICATION SKILLS:
Schulberg’s strengths lie in corporate branding, market positioning, international communications, press relations, major event production, public speaking, film, video and trailer production, film distribution and international film festival premieres, script writing, script doctoring, ghost writing, graphics layout, logo design, non-profit support and fundraising.
Examples of selected trailers and logo designs are below.
